Topic page for McCann Erickson at ±±¾©Èü³µpk10 UK
±±¾©Èü³µpk10 UK topic page, a collection of McCann Erickson articles and analysis
Imagination hires strategy lead for Ford account
Creative agency Imagination has hired Lorenzo Foffani as its strategy lead for the Ford business in EMEA.
British consumers fear Facebook is making them fat
One in 10 UK-based consumers believe that Facebook is adversely affecting their health, according to new research.
McCann out of global HSBC pitch
McCann Erickson is out of the pitch for HSBC's £400m global advertising business, which it said was due to pitching
Subway pushes '5-a-day' message in new campaign
Subway is looking to further extend its marketing focus on healthy eating with a £1m push to raise awareness that
How truthfulness influences voting and purchase decisions
Almost 50% of global consumers say that brands are less truthful than they were 20 years ago, writes Rodney Collins,
Pokerstars 'I'm not Rafa' by McCann Erickson Barcelona
A new online film for Pokerstars features the tennis player Rafael Nadal trying to pass himself off as a receptionist
B&Q reviews £40m ad account
B&Q is reviewing is estimated £40m advertising account, currently handled by McCann London.
Tiger Airlines 'good to go' by McCann Erickson Melbourne
McCann Erickson Melbourne has created a campaign for Tiger Airlines.
School Reports 2012: McCann Erickson
McCann Erickson was accused of being asleep in its last school report. In 2011, despite some high-profile hirings and a
Top 100 creative agencies 2012
With market conditions as tough as ever, Bob Willott looks at how agencies are attempting to stay afloat and swim
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